Meta's Muse Now Behind Most AI Agent Requests One Security Firm Tracks

2026-11-15 · Digital Living

A security firm's data from one month shows that AI agents from just two companies made most of the requests it observed, and Meta's Muse now sends the largest share. Most of those requests went to product and search pages, not checkout.

A report from Search Engine Journal looks at how AI agents are showing up on websites. According to one security firm's observations over a single month, two companies' agents accounted for most of the requests it saw. Meta's Muse is now the biggest source.

The report also shows where the agents go. Most requests landed on product and search pages. Far fewer reached checkout. That suggests these agents are mostly browsing and researching, not completing purchases.

The data comes from one security firm over one month, so it is a snapshot and not a picture of all web traffic. Even so, it shows that a small number of companies can account for a large share of automated AI traffic.

For business owners and marketers, this means some site visits may now come from AI agents acting for users or platforms, not from people. Product and search pages appear to be where those agents spend their time.

Takeaway for businesses: Check your analytics and server logs for AI agent traffic, and make sure your product and search pages are clear, accurate and easy to load.

Sources: https://www.searchenginejournal.com/meta-muse-ai-agent-requests-human-security/597388/