Core Update Rolls Out, AI Mode Gets a New Model, ChatGPT Shares Click Data
· Digital Living
A search core update is rolling out, AI Mode has a new default model, and ChatGPT is now sharing how often it mentions businesses and sends clicks. Some sites are also planning for a future with less search traffic.
Search Engine Journal's latest SEO Pulse covers several changes that affect how people find businesses online. A core update has started to roll out, which can shift how sites perform in search results.
AI search also has a new default model. AI Mode now runs on a different model than before, so the answers it gives users may change.
ChatGPT has added a business hub that shows mention and click counts. This gives businesses a first look at how often the tool references them and how many visits it sends.
The briefing also notes that some sites are planning for less search traffic. The source gives only a short overview, so check the full article for details on each item.
Takeaway for businesses: Watch your search rankings and traffic closely in the coming weeks, and start tracking how often AI tools mention you and send visitors so you are not relying on search alone.