Google: Target Frequency Campaigns Can Mix Non-Skippable Ads With Shorts

2026-11-15 · Digital Living

An updated Google help page says target frequency campaigns can combine non-skippable ads with Shorts and in-feed ads. The update also points to limits advertisers should understand before planning their buys.

Google has updated one of its help pages to clarify how target frequency campaigns work. According to the update, advertisers using this buying approach can pair non-skippable ads with Shorts ads and in-feed ads within the same campaign.

Target frequency is a way of buying video ads that aims to show your message to people a set number of times over a period. Being able to blend several ad formats in one campaign gives advertisers more room to shape how often and where their audience sees their brand.

The report from Search Engine Journal also notes that the flexibility has limits. The source only summarizes this briefly, so advertisers should read Google's updated help page directly to see exactly which combinations and conditions apply.

For marketers running video campaigns, this is a useful clarification on what formats can work together. It may affect how you plan reach and repetition when building awareness-focused campaigns.

Takeaway for businesses: Review Google's updated help page and check whether your video campaign plans can use the supported mix of formats under target frequency before you set budgets.

Sources: https://www.searchenginejournal.com/google-target-frequency-non-skippable-shorts/597333/