Our e-commerce SEO specialists help your customers find you, onlineOur e-commerce SEO strategy
Technical audits
First things first, we’ll evaluate your website from a technical perspective. We measure how best to get your website indexed by Google.
Design assessment
The layout and appearance of an online store is just as significant as the product it sells! We’ll go through and make sure your site is easy to navigate.
Category page optimization
Category pages are essential for assisting users find their way around your store as easily as possible.
Product optimization
Sales copy plays a massive part in Ecommerce SEO, so here’s where your store actually needs to pop!
More about e-commerce SEO
With the online world filling up with stores selling millions of products daily, getting the right customers to your online shop can be a daunting task. Our e-commerce SEO approach is all about attracting new and profitable traffic to your site with the splendid goal of converting as many of these leads into sales as possible.
Our goal is to: Increase your product rankings in search results, boost search listings for all of your products, attract targeted traffic to your website, analyze and adapt your store’s performance and nail down higher conversion rates.
Our e-commerce experts ensure your campaign is absolutely error-free before consulting any onsite changes. Common examples of no-no errors in e-commerce stores include things like duplicate content and faulty links. We’ll correct all the bugs and make sure engines like Google see your store as highly appropriate and in tip-top shape. We’ll go through and make sure your site is easy to navigate, looks wonderful and displays vital trust signals like security certificates and trusted payment gateways, all in the name of maximizing your sales. We’ll define keyword targeting and use carefully measured calls to action to improve search rankings as well as light a fire under conversions. We also look at advanced tactics such as schema markup analysis and data highlighting to improve the way your products are crawled and ranked by the world’s most powerful search engines.
Can you imagine how tough it would be to go around at Mall if the shelves weren’t organized into clear sections and lanes? The same principle applies to your online shop. Category pages are also great for SEO because they can be ranked for key search terms. Although we like to have a prime focus on driving new valuable traffic to your website, your existing traffic should also be utilized. Repeat sales and upselling is almost always an important factor in online sales, so we assess the sales funnel to identify the points where customers seem to be turning away. We also highlight the areas where there’s great potential to increase sales. Through measures like split tests using Google Experiments, we’ll find the best solutions for your target customers and maximize your store’s ability to turn visitors into customers.
